4 Tips for Running a Successful Virtual Law Firm (How To)

Many people have discovered that they no longer need to sit in an office to work productively – including attorneys. A laptop law firm can allow you to work from anywhere, reduce overhead expenses, and build a thriving and lucrative business.

Having a brick-and-mortar office is becoming obsolete, but it can still be hard to pivot to operating a fully virtual, solo law practice. Here are 4 ways to maintain a successful remote practice and maintain top-notch client experience.

  1. Prioritize communication, always

Great communication is key to gaining the trust of your clients and developing strong relationships with them. Ensure you’re always keeping your clients in the loop by fully explaining the “why” behind everything, and what they can expect from the process of working with you.

Your clients might struggle with the technology you use for virtual signing and online payments. Even though these steps might seem minor, being there to answer these questions when they arise will go a long way with their experience in working with you.

A great way to build a relationship with your client and get their repeat business and referrals is to meet over a video call instead of over the phone. This can help them feel personally connected to you, and mimic the experience they would receive when meeting with you in person.

  1. Outsource and delegate when it’s needed

Your time is your most valuable asset, which is why you shouldn’t waste it doing menial tasks or projects that aren’t your strong suit.

Little chores like scheduling, online payments, and document signing can easily eat away a large chunk of your day. Legal automation software will not only save you time, but will enhance the client experience as well.

This software can automate the small, repetitive processes like contract creation, billing, and risk and compliance management. Some of the best options for these tools are PracticePanther, Clio, and CosmoLex.

Prioritizing your marketing strategy is essential for growth. But you didn’t go to school for marketing expertise – you went for a law degree! It might be best to outsource your marketing efforts and have an expert take care of your outreach.

An outsourced marketing professional can manage your website, email newsletters, blogs, or social media presence.

  1. Running your practice from a coworking space

Coworking spaces are a great way to reap the benefits of a traditional office with the flexibility of virtual work.

Not only do they provide an optimal space for productivity, but usually include free printing, copying, and scanning and secure WiFi networks. Many spaces can provide a business mailing address, and mail and package services.

Coworking spaces can also offer a private space to maintain client confidentiality. You can rent your own personal office space or use a soundproof phone booth for client calls. They often have professional conference room spaces if you do need to meet with a client in person.

Modus Coworking has a virtual office membership tailored for attorneys that want to keep their Omaha presence. A mailbox and local mailing address is included, along with mail management. Learn more about Modus Coworking’s offerings for lawyers.

  1. Don’t forget to maintain your network

Working solo has its perks, but it can also be incredibly isolating. It’s great to have other solo virtual attorneys in your network to lean on when dealing with situations you’re unfamiliar with, and offer mentorship and support.

It’s important to have a diverse network that includes entrepreneurs that aren’t in the legal industry. Sometimes it can be helpful to get their outside perspective, especially when it can be easy to focus on staying “legal-focused” instead of being business-minded.

Some ways to virtually maintain your business community is by attending virtual networking events and utilizing social media. Read more about how attorneys can network during the pandemic.

In conclusion

Although a virtual legal practice can have its challenges, the benefits often outweigh the cons as more attorneys turn away from brick-and-mortar offices. By prioritizing communication, networking, outsourcing, and resources like coworking spaces, your virtual practice can be even more successful than your previous office environment.

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